Promotion
Marketing Strategies
Getting your "marketing mix" clear and focused
Define Target Markets
Getting clear about who will use the eResources and how
Messages and Tactics
Deciding what you need to say, how to say it and where to distribute your message
Get the Look and Feel Consistent
Developing a coherent message and consistent brand for eResources
Educate Staff
Getting staff on board as prime promoters
Evaluation
Assessing the impact of your marketing initiatives
Further Reading
