Further Reading

American Library Association Full Text eBooks:

American Library Association eBooks are available to staff of NSW public libraries via the NSW.net website.  To access these titles you will need your NSW.net website username and password:

http://www.nswnet.net/generic/professional-development-resources

Barber, P., Wallace, L. 2010, Building a buzz libraries and word-of-mouth marketing, American Library Association, Chicago, Illinois
ISBN: 0838910114, 9780838910115, 9780838997406

Dobbs, A. W, Sittler, R. L., Cook, D. 2013, Using libguides to enhance library services: a LITA guide, American Library Association, Chicago, Illinois
ISBN: 9781555708801, 9781555709037

Dowd, N., Evangeliste, M., Silberman, J. 2010, Bite-sized marketing: realistic solutions for the overworked librarian, American Library Association, Chicago, Illinois
ISBN: 0838910009, 9780838910009, 9780838997345

Kennedy, M. R., LaGuardia, C., Marketing your library's electronic resources: a how-to-do-it manual for librarians®, American Library Association, Chicago, Illinois
ISBN: 9781555709211, 9781555708894, 9781555709204, 9781555709228

King, D. L. 2009, Building the digital branch: guidelines for transforming your library website (Library technology reports, vol. 45, no.6), American Library Association, Chicago, Illinois
ISBN: 0838958044, 9780838958049, 9780838991404

Marek, M. 2011, Organizational storytelling for librarians: using stories for effective leadership, American Library Association, Chicago, Illinois
ISBN: 9780838992036, 9780838910795

Notess, G. R., Screencasting for libraries (the tech set; #17)
American Library Association, 2012, Chicago, Illinois
ISBN: 9781555707866, 9781555708382

Solomon, L. 2010, Doing social media so it matters: a librarian's guide American Library Association, Chicago, Illinois
ISBN: 9780838910672, 9780838998946

Solomon, L. 2013, The librarian's nitty-gritty guide to social media,
American Library Association, Chicago, Illinois
ISBN: 9780838996324, 9780838911600, 9780838996317, 9780838996331

Steiner, S. K. 2012, Strategic planning for social media in libraries (The tech set; #15), American Library Association, Chicago, Illinois
ISBN: 9781555707798, 9781555708320

Walters, S., Jackson, K. 2013, Breakthrough branding: positioning your library to survive and thrive, American Library Association, Chicago, Illinois,
ISBN: 9781555708672, 9781555707668

Other

Access the Awesome 2014, Identify Target Groups, Access the Awesome, viewed 19 June 2014,<http://www.accessawesome.dreamhosters.com/access-the-awesome/identify-target-groups/>

Busby, C. 2013, Marketing from the inside out: how we marketed to staff to spread the word to our members, International Federation of Library Associations and Institutions IFLA World Library and Information Conference, Singapore, viewed 19 June 2014,<http://library.ifla.org/144/>

Christchurch City Libraries 2014, Library Marketing, Christchurch City Council, Christchurch, viewed 19 June 2014, <http://christchurchcitylibraries.com/Bibliofile/Marketing.asp>

Coffs Harbour Council 2012, Coffs Harbour City Library Strategic Plan – 2012 – 2016, Coffs Harbour City Council, viewed 19 June 2014,
<http://libraries.coffsharbour.nsw.gov.au/About-Us/policies/Documents/Library%20Strategic%20Plan%202012-16.pdf>

Dubicki, E. [ed.] 2009, Marketing and Promoting Electronic Resources: Creating the E-Buzz, Routledge, London

EBSCO 2014, Customer Success, EBSCO, viewed 19 June 2014,  <http://support.ebsco.com/customer_success/ >

EBSCO 2014, Promotion Tools, EBSCO, viewed 19 June 2014, <http://support.ebsco.com/promotion/>

EBSCO 2014, Training, EBSCO, viewed 19 June 2014,
<http://support.epnet.com/training/>

Gale Cengage Learning 2014, Market Your Library, Gale Cengage, viewed 19 June 2014,<http://www.gale.cengage.com.au/2/229/16/market_your_library.pm>

Gibbons, S. 2012, Techniques to Understand the Changing Needs of Library Users, International Federation of Library Associations and Institutions IFLA Conference, Helsinki, viewed 19 June 2014, <.http://conference.ifla.org/past/ifla78/94-gibbons-en.pdf

Metropolitan Library System 2008, Best practices for the customer-focused library, Metropolitan Library System, Chicago, Illinois, veiwed 19 June 2014, <http://www.webjunction.org/content/dam/WebJunction/Documents/webJunction/CFLBestPractices.pdf>

National Library of Australia, Marketing Trove, NLA, Canberra, viewed 19 June 2014, <http://www.nla.gov.au/media/trove/marketing-trove.html>

New South Wales Reference and Information Services Group (RISG), Reference Excellence Wiki, viewed 19 June 2014, <https://wiki.libraries.nsw.gov.au/index.php?title=Reference_excellence>

NSW.net, Marketing Resources, State Library of New South Wales, Sydney, viewed 19 June 2014, <http://www.nswnet.net/e-resources/marketing-resources

NSW.net 2014,Training, weblog, State Library of New South Wales, Sydney, viewed 19 June 2014, < http://www.nswnet.net/training/blog>

OCLC Online Computer Library Center 2014, Promote QuestionPoint in Your Community, OCLC, viewed 19 June 2014
<http://www.oclc.org/en-AU/questionpoint/resources.html>

Oxford University Press 2014, Librarian Resource Centre, OUP, viewed 19 June 2014, <http://global.oup.com/uk/academic/online/librarians/>

Pinal County Library District, Social Media for Libraries, viewed 19 June 2014 <http://pinterest.com/pinallibraries/social-media-for-libraries/>

Potter, N. 2012, “Marketing Your Library an interview with Terry Kendrick, guru of strategic marketing in libraries” American Libraries Magazine, November/December, viewed 19 June 2014,  -<http://www.americanlibrariesmagazine.org/article/marketing-your-library>

Proquest, Marketing Your Public Library’s Online Research Resources a how-to guide, Proquest, viewed 19 June 2014, <http://media2.proquest.com/documents/howtoguide_publib.pdf>

Public Libraries Australia 2012, Promotion and marketing guide, Public Libraries Australia, viewed 19 June 2014, <http://www.pla.org.au/Promotions/Promotion_Guide>

Queensland Government 2014, SWOT Analysis, The State of Queensland, Brisbane, viewed 19 June 2014, <http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis>

State Library of Queensland 2011, Understanding Use of Statewide Databases Research Findings, State Library of Queensland, Brisbane, viewed 19 June 2014, <http://www.slq.qld.gov.au/__data/assets/pdf_file/0015/202092/Full_Research_Findings_-_Database.pdf>

State Library of Queensland 2009, Your Library Strategic Plan a guide to its development, State Library of Queensland, Brisbane, viewed 19 June 2014 <http://www.slq.qld.gov.au/__data/assets/pdf_file/0008/148688/SLQ_-_Strategic_Plan_Instructions.pdf >

Techtasters Project 2011, Social media starter kit for libraries, Techtasters Project, viewed 19 June 2014,  - <http://techtasters.pbworks.com>

Williams, L. 2009, Let’s Get Serious: Promoting Library Online Services, viewed 19 June 2014,<http://www.slideshare.net/ila2009/lets-get-serious-promoting-library-online-services>